Keyword Gap Analysis tutorial.
In this step-by-step tutorial you will learn how to perform effective keyword gap analysis using Free SEO Tools and Excel.
What is keyword gap analysis?
A keyword gap analysis is vital part of keyword research that is used to discover new keywords and content opportunities. By conducting a keyword gap analysis, you can identify the keywords that your competitors are ranking for in search and your domain is not. Create new content to target these keyword opportunities to keep up with your competitors and pull more traffic from organic search.
Step 1. Identify your competitors
It’s crucial to possess a thorough understanding of your competitors since they may vary across both online and offline domains. Even if you have a list available it’s recommended to use the SEO competitor finder to discover who your competing against in search. This tool will return your top 5 competitors including the number of keywords you have in common and monthly organic traffic estimates.
Recommended tool → SEO competitor finder
Goal: Compile a list of your most important competitors in search.
Step 2. Analyze competitor rankings
In this next step we’ll have a closer look at competitor analysis. To help you understand how your competitors are performing in search we have developed the Domain Rank Tracker. This tool provides you with the keywords your competitor is ranking for in search, the number of monthly searches and the landing page. Export the competitor analysis report to excel and repeat this process for your top 3 – 5 competitors + your own domain.
Reommended tool → Domain Rank Tracker
Goal: Export the results from the competitor research to excel.
Step 3. Keyword gap report in Excel
To compare the keyword rankings of your domain and your competitor’s you should copy past all the data collected in previous step to a single excel file. Past the data underneath each other and conclude with the data for your own domain.
Identify keyword gaps in Excel:
- Remove duplicates – Go to “Data” → “Remove duplicates”.
- Remove the results from your own domain, so the Excel file only contains the keywords that your domain isn’t ranking for in search.
And you’re done, you’ve now created a keyword gap analysis in Excel.
Recommended tool → Excel
Goal: Merge and remove duplicates in excel to uncover keyword gaps.
Step 4. Write SEO optimized content
It’s now time to start optimizing for this newly discovered keyword opportunities. Use the SEO content assistant to create SEO optimized content that’s able to outrank your competitors. Make sure your content is captivating, comprehensive and tailored to your target audience interests.
Recommended tool → SEO content assistant
Goal: Create SEO optimized content that will outrank your competitors. .
Conclusion
Following this step-by-step tutorial, you have learned the significance of keyword research by uncovering content and keyword possibilities that your competitors are capitalizing on. With the creation of a keyword gap report in Excel, you have the necessary data and insights to further optimize your content strategy.
Implementing this workflow will help you to stay up-to-date with your competitors and possibly outperform them when executed correctly.
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