Google SEO advice → Video tutorials

Participants: Martin Splitt

• Use structured data to set your site name
• Or make sure your site name is consistently appears in the title of all pages
• You can only set your site name for sub domains or top level domains

Tags: search, SEO

Participants: Alan Kent

• Optimize your Title Tags
• Use high quality images
• Use structured data
• Use offer specification for price drop display
• Benefit for the Google merchant center feed
• Create a Google business profile

Tags: ecommerce, SEO

Participants: Alan Kent

• Use a solid technical platform.
• Provide useful and unique information.
• Provide a logical structure for products and categories to search engines.
• Reuse promotional URLs.
• Minimize page load time.
• Hire an expert to help you optimize for search.
• Optimize for user experience.

Tags: ecommerce

Participants: Alan Kent

Learn how to optimize an ecommerce website for mobile?

• Ensure both mobile and desktop offer the same user experience
• Optimize for mobile indexing (utilizing sitemaps and merchant feeds)
• Optimize website speed
• Optimize for usability and readability

Tags: ecommerce

Participants: Google

Learn how to influence how your website is being displayed in Google search

• Use the “Title tag” and “Meta description tag” to influence how Google displays your website. 
• Enter page specific Descriptions and Title tags.
• Enter relevant Descriptions and Title tags.
• Use schema markup. 

Tags:

Participants: Alan Kent

Learn how to optimize websites with JavaScript

• Avoid large numbers of separate JavaScript files (HTTP/1)
• Prevent excessive DNS lookups
• Remove inefficient JavaScript code
• Remove unused JavaScript
• Compress JavaScript files
• Use effective caching for JavaScript cashing

Tags: ecommerce

Participants: Alan Kent

Learn how to optimize images for ecommerce:

1. Prevent Cumulative Layout Shift
2. Use correct image sizing
3. Use appropriate image file formats
4. Compress images
5. Cache images
6. Make sure the you download images in the correct order

Tags:

Participants: Patrick Kettner

Learn how to improve Largest Contentful Paint [LCP]:

1. Set explicit height and width dimensions for images and IFrames.
2. Reserve the correct space for content that’s being dynamically loaded.
3. Optimize web fonts loading by preloading

Tags: Corre Web Vitals, Technical SEO, Page Speed

Participants: Patrick Kettner

Learn how to improve Largest Contentful Paint [LCP]:

1. Utilize optimize servers and caching. 
2. Serve content with CDNs and sever worker.
3. Optimize front-end code.

Tags: Corre Web Vitals, Technical SEO, Page Speed

Participants: Patrick Kettner

Improve First Input Delay [FID]:

1. Defer, delay, or remove JavaScript
2. Prevent expensive Ulls
3. Breaking up long tasks

Tags: Corre Web Vitals, Technical SEO, Page Speed

Participants: Patrick Kettner

Learn how to pass these essential Page Experience checks:

1. HTTPS
2. Mobile friendliness
3. No Intrusive interstitials

Tags: Corre Web Vitals, Technical SEO

Participants: Aurora Morales

Learn more how to recover from a Google Google penalty. How to submitting a reconsideration request. And how long it will take before the request is reviewed and solved.

Tags: Penaltie recovery, Manual actions

Participants: John Mueller

Short answer, it depends. How to speed up, the indexing process:  

1. Have a quick website, with a clear internal link structure.
2. Use sitemaps and the GSC URL inspection tool.
3. Provide high quality content.

Tags: Technical seo, Indexing

Participants: Patrick Kettner

What is Page Experience?

1. A new set of metrics that Google will be using to rank websites
2. Page Experience uses browser signals to how visitors use and experience a website 

Tags: Corre Web Vitals, Technical seo

Participants: Daniel Waisberg

Learn how developers can use Google Search Console to their advantage:

1. Index coverage report
2. URL inspection tool
3. Security issue report
4. Core web vitals report

Tags: Search Console Reports, Technical seo